Digital Trust is a make or break for your business In today’s digital world where most business is done online and data breaches are becoming more common,...
In today's digital world, where most business is conducted online and data breaches are becoming more common, digital trust has become a valuable commodity for companies that earn it.
This phenomenon—where trust has become the currency by which businesses differentiate themselves—is fundamentally changing how organizations approach security.
A report by CA Technologies found that 86% of respondents said security is more important to them than convenience when choosing a product or service online.
What Is Digital Trust?
We do business with those whom we trust, but we do more business with those whom we trust more.
Digital Trust Is Under Attack
Unfortunately, digital trust is under attack more than ever before:
- 300% spike in cybercrime during the COVID-19 pandemic
- 57% of attacks are missed by traditional antivirus solutions
- 69% of businesses spend more time managing tools than defending against threats
Only the cyber resilient will survive and thrive.
Digital transformation has brought new business models and opportunities, but also new vulnerabilities. Advanced threats push the security of most companies to their limits. More remote workers increase exposure to security risks, and most organizations lack the expertise to deal with increasingly complex threats.
While businesses are becoming aware of the importance of cybersecurity, most have no idea whether they are sufficiently protected.
How Protected Is Your Business?
While cybercriminals can destroy your business and everything you've built, 83% of business owners don't have a contingency plan for dealing with security threats.
When attacks happen—even small ones—they can be incredibly costly and time-consuming. When thinking about your cyber protection strategy, one important question needs to be asked: Are the critical assets that power your business safeguarded?
Those assets include your data, devices, and just as importantly, your reputation.
Why Outsource Your Security Strategy?
Like most business owners, you want to focus on your core business—your drive and area of expertise likely isn't cybersecurity.
Outsourcing your cybersecurity strategy makes sense because a properly chosen managed service provider (MSP) can ensure the unique cybersecurity needs of your organization are met, enabling you and your employees to focus on the business.
If they truly understand your business's unique priorities and risk tolerances, the right MSP can keep your cybersecurity effective and as simple as possible—becoming a trusted advisor and an extension of your team.
One of the most important skills of any technology partner is excellent listening skills.
A managed service provider should be your trusted advisor and fit into your environment (not the other way around) to become a true partner and part of your team.
Cybersecurity Is Not Just Technology—It's People
Enabling cyber resilience means ensuring your business uses best-in-class technology, but it must also be reinforced with people.
A trusted technology partner should be an expert in providing cyber leadership. Comprehensive endpoint detection, protection, and response plans enable an MSP to help you monitor and manage all of your business's data, applications, and systems—regardless of location.
Balancing technology with human intelligence is critical. Security awareness, training, and processes that enable your team as the first line of defense are key to thriving in today's disruptive world.
Make Digital Trust a Top Priority
Over the past year, people around the world have moved online and now conduct most of their lives digitally—whether personal or professional. For most, this shift has required increased trust from all of us.
The shift to a digital world impacts your business, its brand, and the trust of your customers. Trust is big business; loss of consumer trust can wreak havoc on your brand reputation and finances.
Keeping cybersecurity as simple as possible and building a relationship with a trusted IT technology partner who understands your unique business requirements are key to success in today's disruptive world.